The Money Really is in the List - Be Smart and Build Yours

By Willfred DeMarro
You've heard it said time and again that: The Money is in the List. Well space does not permit a debate here so I'll cut to the chase and say... It's true. It's true both offline and online. So what's it got to do with anything?

Well, for one, it means if you are to succeed online you need a targeted opt in list. I am not saying that you can't succeed without one. Of course you will make some money but I can assure you it is not the smart way by any stretch of any savvy internet marketers' imagination.

It is well known that whatever you are selling, for whatever amount; you need traffic - people who are interested in buying what you have to sell. Suffice to say that without traffic you will simply be spending money maintaining your website - hosting fees and auto responder.
So I say all that to say this: you need a list. One main benefit is that it will save you searching for new traffic for your website. With your own list you can sell to them repeatedly.

Let me just add here that you may have a great copy or website but it has been clearly shown that it takes over 7 exposures to your website before people make a purchase.
Clearly, if you are depending on that first visit to result in a purchase you could be waiting an awfully long time. The effect being that you then have to rely on getting lots and lots of fresh traffic to your site for any meaningful profit. You will have to get through a lot of traffic for anything meaningful to happen.

Just imagine if out of every 1000 you send to your website, 2% (20) make a purchase, what do you do with the 980 who did not buy? You need a system in place to obtain their details for follow up.

Lets say you did have such a system and 600 sign up. You are now in a very good position to send reminder emails to this number and build a relationship with them.
Once you build some trust with them, there is a greater possibility that with time they will buy from you. You certainly would have been unable to do that without a list.

Imagine if another 20 of the 600 then make a purchase, same amount of traffic; double purchase. Is having a list now important to you?

The Money is in the List now Build Yours.
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